Decades of Trade Show Excellence

In late 2021, our pharmacy industry client had to replace their internal event sponsorship sales director four months before their Annual Conference. Given the short timeline, our client needed a turnkey, expert solution with a team that could own and lead the sponsorship sales effort mid-year.

Our team successfully sold out the 2022 Conference while increasing the average revenue per sponsor, reversing a recent, unwelcome trend. Through building and upselling relationships with existing sponsors and introducing new sponsors to the conference, our team successfully built a solid base for future sales.

Retained to direct sponsorship sales for the 2023 Conference, our team consulted on modifications to the sponsorship packages and updates to the sponsorship contract as well as sold and negotiated all sponsorship packages, prior to the company owning the Conference was sold to a private equity firm and subsequent cancellation of the 2023 event.

Over 12 months, our team closed more than $2.0M in sponsorship sales for our event client.

In 2020 our government event client had a problem with their Biennial Traffic Safety Conference. Sponsorship sales were stuck at modest levels with a small and diminishing pool of local and regional prospects. Sales were handled internally by a small operations team who had multiple responsibilities, and sales were not a strategic focus. Conference leadership recognized their need to make a change and contracted with The Trade Show Manager to lead sponsorship sales for the Conference.

Our team’s achievements included:

• 83% increase in sponsor and exhibit revenues over best prior conference revenues
• 120% increase in average revenue/sponsor
• Selling the largest custom sponsorship in event history (new category)
• Re-energizing past sponsors who were feeling taken for granted

In 2017, TSM recognized a unique opportunity to support regional startups while giving them a global stage to showcase their innovations. This vision led to the creation of the NC Startup Pavilion™ and the Alabama Startup Pavilion™, designed to connect emerging companies with influential clients, partners, and investors at major international tradeshows.

Over the past decade, our Startup Pavilions have become a cornerstone for dozens of startups and ecosystem leaders seeking exposure and growth. By participating in these curated pavilions, startups gain access to high-profile networking opportunities, product demonstrations, and meaningful connections that can accelerate their business development.

Creating and managing our own Startup Pavilions also keeps our sales and event teams at the forefront of industry trends, enabling us to adapt sponsorship and exhibit programs to the evolving needs of exhibitors. This hands-on experience ensures that our clients benefit from strategies informed by real-world innovation, giving them a competitive edge in the dynamic tradeshow environment.