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Helping Brands Make Every Event Count

Dorothy Bedor, CEM

President & CEO

After a successful 12 year career in show management at CES, IMTS and IACP, Dorothy founded The Trade Show Manager in 2009 to support events with contract sales and operations. As a former show manager, Dorothy knows first-hand the value and financial impact a successful sponsor and exhibit experience can have on overall show success. Dorothy’s sales approach focuses on creating and selling value not only for her event clients – but also for potential sponsors and exhibitors – building long-lasting relationships that benefit every part of the event.

John Bedor, Executive Vice President

With more than 25 years in sales and business development and more than $50 million in closed sales, John has a passion for sponsorship and exhibit sales. John’s former corporate experience building and managing a successful trade show marketing program in North America and Europe gives him valuable first-hand experience working with sponsors and exhibitors. He understands the strategic requirements and ROI focus sponsors expect when considering sponsorship and exhibit investments. This experience has been a key to his success over the past decade working with his event clients building and selling sponsorship and exhibit programs.

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